Nazi Education System Research Paper Example | Topics and Well Written Essays - 1250 words

Nazi Education System - Research Paper Example As the report stresses Curriculum is the totality of learning and showing encounters by understudies and educators individually with the goal that the understudies can accomplish aptitudes and information at schools and an assortment of learning destinations. This can be extended to consolidate innovative progression, which is remembered for the learning destinations. An educational plan in a school setting is intended to cover the subjects being advertised. Every one of the individual subjects has goals, desires, assignments, and cutoff time to be practiced by the educators and understudies. As indicated by the conversation discoveries the Nazi schools were customarily sorted out as they proceeded with the auxiliary and essential training framework in German. Further, the Nazi German kept up the Party schools so as to educate and prepare understudies Nazi belief systems. There existed specific Party schools for specific understudies. The Nazi Curriculum was organized to fit distinctive learning ages. There are aggregate of ten phases through which understudies pass. Each stage needs to learn four regions of training to be specific German, Mathematics, Sciences, and History. The main stage is recognized as the Foundation stage. In the establishment stage, German strands incorporate language, writing, and education. In arithmetic, understudies are to pick up getting, familiarity, critical thinking, and thinking. Science has three strands: science understanding, request abilities, and science as a human undertaking. Ever, understudies find out about their own history and th at of their families. These primary zones of study proceed in years 1 through 10. In light of the distinctions in the ages and levels of psychological turn of events, the substance is improved as one move starting with one level then onto the next. Level 10a is the last level recognized in the educational program and includes learning of science specifically. Here, understudies learn genuine numbers, designs, variable based math, direct and non-straight connections, geometry, and trigonometry among numerous other center subjects of science. The structure of the Nazi instructive framework expected to satisfy political requests of the Nazi government since it meant to show understudies hostile to Semitic, xenophobic, and dictator ideas3. Backing for instructing of science rehearses in school Changing perspectives of instructors and network pioneers was a basic test to the Nazi training framework. Instructors and others can undoubtedly

Personal Development Essay Example | Topics and Well Written Essays - 3000 words

Self-awareness - Essay Example At the point when I was ten years of age, I would devastate my toys so as to get wires out of them, at that point consolidate them, associate them by means of bulbs and little machines to the circuit to perceive what occurred. I have been supported by the Qatar Petroleum Company. I will be consequently working with them. they have supported me since I fared well in the majority of my secondary school grades. I was one of the top graders in my school. This gave my application an edge over the uses of my friends. I was one of the main 3 understudies of my secondary school. At the inventive level, I am generally excellent on inventiveness. For example when I was youthful, I practiced my imagination by interfacing a battery to the right bearing. At that point I understood that the little machine is just associated with the circuit with a particular goal in mind. At the point when I would change the posts side associated with the circuit, the machine would turn in the other direction.â . What's more, when I change the posts side associated with the circuit, the machine turns the other way. I am additionally co-usable and I like collaboration. I joined the school science group in the secondary school and contended in various rivalries like the arithmetic Olympics which were held in my school and we won the vast majority of them. I likewise joined the school football crew in the secondary school. I am keen on football, verse, swimming and riding the web in my extra time. My folks believed me when I was fourteen to take care of my young siblings and to deal with them for a half year I will join various games, for example, football and swimming crews. Furthermore, I will likewise join clubs and I will take an interest in various exercises. SELF-ASSESSMENT And Motivation factor: The Portfolio I am introducing displays long stretches of self-evaluation and reports. The motivation behind this portfolio is to underline my qualities, abilities and capabilities. I am a dedic ated, persevering person who can work successfully in a group; likewise I have solid relational abilities and certainty. I can likewise show propelled critical thinking abilities that will help me a ton in money related prompting, my drive and aspiration guarantee I will be an important expansion in any organization. I like to adopt the strategy that I am my own organization. I think I am pleased with my aptitudes and my capacity to neutralize any negatives by offering an answer in troublesome circumstances. This implies transforming those negatives into positives. My time the executives aptitudes and different aptitudes like, Communications (tuning in, perusing, talking and composing), Mathematics and Analytical Ability, Career Exploration, Teamwork/Leadership is amazing and I am sorted out and productive. I like to finish the task well in front of timetable. I am a student and I conviction that on the off chance that I am inexperienced with something I am constantly quick to learn and execute it whenever given a chance. I am constantly been spurred by the longing to work admirably at whatever position I am in. I appreciate going to investigate diverse working society with new staff with various foundation, and I am constantly prepared to confront new sort of circumstance. I am consistently to quick to find out about various things and experiences. I need to exceed expectations to be fruitful in my activity, both for my very own fulfillment and for my manager. Not just I need to develop with contact to the complexities of business and social administration undertakings, however I additionally expect to contribute altogether in expanding the scene of my association. MY GOALS, Work Philosophy and My SWOT: Goal setting is significant for everybody to arrive at their Dreams

We Cant Fix the Problem with the Problem

We Cant Fix the Problem with the Problem Suffice it to say, our economy is already broken. This isn’t hard to see when we step out from among the pines and peer at the forest from a distance. The problem is we’re attempting to fix the problem with the problem. We’re attempting to “stimulate”  an economy that is already overstimulated, which is tantamount to giving a bottle of Jack Daniel’s to a man with a hangover. The economy is not what needs to be fixed, and capitalism is not broken. Neither “problem” is the real problem; rather, we are the problem. We have turned ravenous and self-indulgent, and, as a result, we are less happy than ever. Suicide rates are at an all-time high. Personal debt is at an all-time high. Stress, anxiety, discontentâ€"all at all-time highs. Collectively, over many years, we told ourselves (with conviction) we could buy happiness, so we manufactured a false economy based on rapacious over-spending and accumulating stuff we didn’t need. And now it’s the morning after the party and we’re staring at ourselves in the mirror, unsure of how to make this pounding headache GO AWAY! That bottle of Jack won’t fix the problemâ€"it will only make it worse. Stimulating the economy won’t help, either. Changing how we liveâ€"how we think about consuming, how we make decisionsâ€"will slowly fix the problem. It will take time and action, but if enough of us live more deliberately, then we can fix this mess by fixing ourselves. No, not everyone is going to become a minimalist: not everyone is going to live intentionally. But if we base our lives on the average person’s life, then we’re almost guaranteed to be unhappyâ€"because the average person is unhappy. We needn’t, however, settle for someone else’s discontent. Read this essay and 150 others in our new book, Essential.

How to Sing Happy Birthday in Chinese

The Happy Birthday Song has a strangely contested history. The tune was originally composed in the late 1800s by Patty and Mildred Hill, though the lyrics were not the same. In fact, the Hill sisters titled the song Good Morning To All. Somewhere along the way, the phrase happy birthday became associated with the melody. In 1935, the Summy Company registered a copyright for the Birthday Song. In 1988, Warner Music bought that copyright and has been making big bank ever since. Warner Music charged royalties for public performances of the Happy Birthday Song and appearances in film soundtracks. Only until 2016 did the popular song become public domain. In February 2016, a US federal judge closed a case ruling that Warner Music does not hold a valid copyright to the Happy Birthday Songs lyrics and melody. Now, the Birthday Song finally belongs to the public and is considered one of the most popular songs in the world. It has been translated into many languages, including Mandarin Chinese. Its an easy song to learn in Chinese since it is essentially just two phrases repeated over and over again.   Practice speaking the words to this song before singing them. This will ensure that you are learning the words with the proper tones. When singing in Mandarin Chinese, sometimes the tones are not clear given the melody of the song. Notes   Ã§ ¥  (zhà ¹) means wish or express good wishes. ç ¥ Ã¤ ½   (zhà ¹ nÇ ) means wishing you.   Ã¥ ¿ «Ã¦ ¨â€š (in traditional form) / Ã¥ ¿ «Ã¤ ¹  (simplified form) (kuà  i là ¨) can be preceded by  other happy events  such as Christmas (è â€"è ªâ€¢Ã§ ¯â‚¬Ã¥ ¿ «Ã¦ ¨â€š / Ã¥Å" £Ã¨ ¯Å¾Ã¨Å â€šÃ¥ ¿ «Ã¤ ¹  / shà ¨ng dà  n jià © kuà  i là ¨) or New Year (æâ€" °Ã¥ ¹ ´Ã¥ ¿ «Ã¦ ¨â€š / æâ€" °Ã¥ ¹ ´Ã¥ ¿ «Ã¤ ¹  / xÄ «n nià ¡n kuà  i là ¨). Pinyin shÄ“ng rà ¬ kuà  i là ¨zhà ¹ nÇ  shÄ“ng rà ¬ kuà  i là ¨zhà ¹ nÇ  shÄ“ng rà ¬ kuà  i là ¨zhà ¹ nÇ  shÄ“ng rà ¬ kuà  i là ¨zhà ¹ nÇ  yÇ’ngyuÇŽn kuà  i là ¨ Traditional Chinese Characters 生æâ€" ¥Ã¥ ¿ «Ã¦ ¨â€šÃ§ ¥ Ã¤ ½  Ã§â€Å¸Ã¦â€" ¥Ã¥ ¿ «Ã¦ ¨â€šÃ§ ¥ Ã¤ ½  Ã§â€Å¸Ã¦â€" ¥Ã¥ ¿ «Ã¦ ¨â€šÃ§ ¥ Ã¤ ½  Ã§â€Å¸Ã¦â€" ¥Ã¥ ¿ «Ã¦ ¨â€šÃ§ ¥ Ã¤ ½  Ã¦ ° ¸Ã©   Ã¥ ¿ «Ã¦ ¨â€š Simplified Characters 生æâ€" ¥Ã¥ ¿ «Ã¤ ¹ Ã§ ¥ Ã¤ ½  Ã§â€Å¸Ã¦â€" ¥Ã¥ ¿ «Ã¤ ¹ Ã§ ¥ Ã¤ ½  Ã§â€Å¸Ã¦â€" ¥Ã¥ ¿ «Ã¤ ¹ Ã§ ¥ Ã¤ ½  Ã§â€Å¸Ã¦â€" ¥Ã¥ ¿ «Ã¤ ¹ Ã§ ¥ Ã¤ ½  Ã¦ ° ¸Ã¨ ¿Å"Ã¥ ¿ «Ã¤ ¹  English Translation Happy BirthdayWish to you happy birthdayWish to you happy birthdayWish to you happy birthdayWish to you happiness forever Hear the Song The melody of the song is the same as the birthday song in English. You can hear the Chinese version sung to you by the crooning Mando pop-star Jay Chou.

Gun Control And The Constitution Should We Amend The...

As many people should know, hundreds of thousands of people die every day. Many of them go under the category that they shoot and kill themselves or they get killed by some pathetic individual with a gun. In the article, â€Å"Gun Control and the Constitution: Should We Amend the Second Amendment?† It states that, â€Å"Last year, handguns killed 48 people in Japan, 8 in Great Britain, 34 in Switzerland, 52 in Canada, 58 in Israel, 21 in Sweden, 42 in West Germany, and 10,728 in the Unites States.† Following with a â€Å"GOD BLESS AMERICA.† There has been so many cases in the United States where most of all the massacres that occur, happen to be with firearms that have been legalized to use. It has been said that approximately 82% of all mass shootings have been used with actual legalized weapons around the United States. Being that the case, as everyone knows, when talking about â€Å"gun control,† many arguments come to surface. Every individual has a di fferent point of view and sticks to it until the end. Due to all the violent crimes that America has gone through, the government should make gun laws that makes it difficult for individuals to have the right to own a firearm. An example of a recently massacre that has happened in the United States is the San Bernardino Shooting. This happened on December 2, 2015, when two individuals, Syed Rizwan Farook, 28, and his wife, Tashfeen Malik, 27, shot 35 people in total, killing 14 of them, and injuring 21. Elizabeth Chuck mentions that theShow MoreRelatedThe Battle Between Gun Control and Gun Rights Essay1113 Words   |  5 Pagesright to bear arms according to the Second Amendment has been a hotly contested issue for many years in American history. The matter has been one of the most controversial issues in the second half of the twentieth century and into the twenty-first; disputed between politicians on the liberal and conservative side along with issues such as abortion, capital punishment, and gay marriage. The Supreme Court has officially defined the controversial Second Amendment by stating that states have the rightRead MoreThe Importance Of Gun Control1587 Words   |  7 PagesThe ability to own g uns is a privilege, not a right. Once a person or group of persons has abused their privilege, they do not deserve to carry on without a reduction or disbandment of the privilege. Gun control needs to be stronger to protect the people of the United States, to protect people from themselves and so much more. Constitutionally, gun control is legal and should be enforced due to the recklessness of the people. â€Å"A well regulated Militia, being necessary to the security of a free StateRead MoreEssay on Gun Ownership and the Second Amendment of the Constitution1624 Words   |  7 PagesGun Ownership and the Second Amendment Over the centuries, the Supreme Court has always ruled that the 2nd Amendment protects the states militias rights to bear arms, and that this protection does not extend to individuals. In fact, legal scholars consider the issue settled law. For this reason, the gun lobby does not fight for its perceived constitutional right to keep and bear arms before the Supreme Court, but in Congress. Interestingly, even interpreting an individual right in the 2ndRead MoreShould There Be Additional Gun Control?1476 Words   |  6 PagesShould there be Additional Gun Control? In America guns have been a part of the country’s society since it’s birth. Throughout history the citizens of the US have used firearms to protect the nation, protect their families, hunt for food and engage in sporting activities. The issue of Guns and gun control is complex. In the United States, gun control is one of these tumultuous issues that has both sides firmly entrenched in their positions. In this climate of growing violence, rife with turmoilRead MoreThe Bill Of Rights Of The United States1270 Words   |  6 PagesRights was ratified in 1787, the definition of the second amendment had remained the same. In 1980, Ronald Reagan was elected into office and carried a gun rights enthusiast along with him. At the same time a Republican senator from Utah, Orrin Hatch, was handed the reigns of chairman of an important sub-committee. Senator hatch stated that he had discovered proof that individual citizens could rightfully own firearms under the second amendment. 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It now appears that the cause that re started this entire episode which was the Sandy Hook incident will not be fixed by what the democrats are proposing as a solution will not be solved. It appears that the weapons Adam Lanza obtainedRead MoreGun Control And Gun Violence1172 Words   |  5 Pagespeople depart from this earth due to gun violence in the US every day. From school children, to victims of domestic violence, to people going about their daily lives, this status quo is unacceptable. On Tuesday January 5th, 2016 President Obama announced that he would send proposals on reducing gun violence in America to Congress. His spokesman, Jay Carney, mentioned that this is â€Å"a complex problem that will require a complex solut ion.† The ability to own a gun is considered by some a birthright ofRead MoreGun Control: The Prevention of Mass Shootings Essay1415 Words   |  6 Pages Guns have been used throughout history for war, hunting, and protection. Since then, the killing capacity and speed of guns has improved dramatically. Guns have been a part of American culture from its roots. However, as times have changed and guns are no longer a necessity, gun control has become increasingly urgent to prevent unnecessary crime and killings. Guns should be banned for everyone but the law enforcement and military. Guns should be banned to prevent mass shootings and lower crime ratesRead MoreDiscuss and Analyse the Arguments for and Against Adopting a Codified Constitution in the Uk.1662 Words   |  7 PagesDiscuss and analyse the arguments for and against adopting a codified constitution in the UK. A constitution is a set of rules that seek to establish the duties, powers and functions of the various institutions of government. They also regulate the relationship between and among the institutions and define the relationship between the state and the individual. There are many different types of constitutions. The constitution that is in place in the UK is an uncodified one. In other words, it is

Any Two Love or War Poems Studied and Compare and Contrast Free Essays

The first poem I am going to write about is the Charge of the Light Brigade by Alfred lord Tennyson. Alfred was born on the 6th of August 1809 in Lincolnshire England. Alfred died on the 6th of October 1892. We will write a custom essay sample on Any Two Love or War Poems Studied and Compare and Contrast or any similar topic only for you Order Now The poem is talking about war that he read in the newspaper and he wrote a poem about them. The battle took place in the 1854. Alfred was not a soldier in the war he think war is a good thing. In the first verse it talks about the six hundred soldiers going to war in the valley of death. He talks about the soldier being ambushed in the valley by the Russian army. The commander told the soldiers to go to the valley. The soldiers travel about six or seven miles in the valley â€Å"half a league, half a league, half a league onwards all in the valley of death†. There is a good use of tripling half a league, half a league, half a league three times at start sets up a rhythm you can nearly hear the gallop of the horses hooves as you say the words. There is personification in this verse â€Å"Valley of death† this is a good because it suggests to us that the Light Brigade are going to lose their lives in the valley few of them will survive the battle. In the second verse he talks about the soldiers going up the valley ready to battle â€Å"Forward the light brigade†. The soldier didn’t have a choice to go and battle in the valley of death. The soldiers had to go and fight because that was there duty to do as the commander asks them to do saw. Alfred said the soldiers was brave because it said in the poem â€Å"theirs not to make reply Theirs not reason why Theirs but to do or die† This tells us that Alfred is telling that the soldiers was brave to fight for there country. In this verse there is personification â€Å"In to the valley of death†. This is a good use of personification because it describes the valley of death because of the battle in the valley. Ther is a ggod verb the â€Å"Blunder’d† is good because it means making a mistake. This underlines the fact that what the Light Brigade is doing is going to end in disaster. In the third verse it talks about the cannons shooting the light brigade â€Å"cannon to the right of them, cannons to the left of them Cannons in front of them† this is good repetition of the word â€Å"Cannan† underlines how senusly survounded the Light Brigade was by the enemy. It also tells us that with connons all round them the Light Brigade were moving into a deadly trap as there was no escape route. Theres a good persanification bthere â€Å"Jaws of hell† this is good because â€Å"Jaws† are used for eating and gobbling up food. The idea is that the soldiers are going to be eaten up by the fireing canans of the russians. The word â€Å"Hell† suggest that the place and circumstances are horrible like hell. There is a sense of doom. Alfred lord Tennyson tells that the light brigade was bravely to go to the valley and fight. â€Å"Boldly they rode and well† The light brigade was foolish to go to the valley of death because the enemy was in the top and they could shoot them easily. In the forth verse it talks about the Light Brigade ready to battle as they take there swards out. â€Å"Flash’d all their sabres bare† â€Å"Flash’d as they tum’d in air† The light brigade was fighting the gunners away and charging the army away. Theres a good use of verbs in this poem â€Å"Flash’d, sabring, charging, plunged at the beginning of the verse underlines the heroic bravery with which they rode into the valley. â€Å"Reel’d shalter’d and shunderd, This verbs at the end of the cerse tell us that the battle went badly for the Light Brigade and they are forced to retread. Alfred was talking about â€Å"all the world was wondered† as the Light Brigade was trying to fight. At the end it tells that the Light Brigade was retiring from the battle â€Å"reeled from the sabre stroke†. The soldiers was tired after the battle â€Å"shattered and shunder’d†. The last two lines is saying that the light brigade is going back but not the six hundred that had started in the battle â€Å"Then they rode back but not, Not the six hundred† In verse five it describing the battle that the Light Brigade fought in the valley of death. Alfred is saying what was the battle like to fight in. â€Å"While horses and hero fell† he is telling that the soldiers in the Light Brigade were being killed while they were fighting. In the last lines it tells â€Å"All that was left of them, Left of the six hundred† In this verse there are personification â€Å"The jaws of death† There’s use of onomatopoeia â€Å"Thundered† and â€Å"Stormed† as you hear the noises in your head, you are made aware of the seriousness of the attack against the Light Brigade, the cannons are shooting them to pieces. In the last verse of the poem is telling how proud were the soldiers when they came back of the battle â€Å"when can their glory fade† Alfred is praise war and fighting and the soldiers in the Light Brigade. â€Å"Honour the charge they made,† he is praising the charge that the Light Brigade made in the battle. Alfred is saying that the Light Brigade was brave to fight in the battle in the valley â€Å"Noble six hundred†. He uses onomatopoeia In this verse like â€Å"Thundered† and Stormed† as you hear the noises in your head you are made aware of the seriousness of the attack against the light brigade. The second poem I’m going to talk about is Dulce ET Decorum Est by Wilfred Owen. Wilfred Owen was born 18 of March 1893 in Shropshire England and he dead in the war in France in November 1918. In these to poems there are differences and similarities. In Wilfred Owens poem he has written from his experiences in war than Alfred had only read it from the newspaper. Wilfred was saying that war was a terrible thing and Alfred was praising war in his poem. I think that Alfred lord Tennyson is wrong about war, war isn’t I good thing its terrible and Wilfred is write about war. The similarities in the two war poems are the both lots of soldiers are scared in the two poems. In the two poems there are creating a picture in your mined that there are people dieing in the poems. â€Å"In all my dreams before my helpless sight He plunges at me guttering, choking, drowning in Wilfred Owens poem and in Alfred poem is saying, â€Å"sobering the gunners there†. The poem starts off with a description of the soldiers. This is totally contrast to light Brigade where the soldiers are â€Å"bold† and â€Å"Nobel†. Soldiers in Dulce ET Decorum Est look like a bunch of old women â€Å"Nock-kneed† and â€Å"coughing like hags†. The poem starts with a smile. The soldiers are compared to â€Å"old beggars under sacks† This is complete different with how we expect soldiers to be like they are tall and strong and their backs strait not â€Å"bent double† Theirs a good use of repetition in this verse. Repetition of the idea of old. â€Å"old beggars† and â€Å"hags† like old women. This contras again with how soldiers should be we expect them to be young and full of life. There are some verbs in this verse such as â€Å"trudge† â€Å"marched asleep† â€Å"drunken with fatigue† suggest totally exhausted men who are nearly dead on their feet. This is totally different to the types of verbs used in the â€Å"Light Brigade† such as â€Å"charging† and â€Å"flashing† of swards. In verse 2 there is totally chaos when someone shouts out â€Å"Gas! Gas! Quick boys† The soldiers are so tired that their reactions in finding and putting n their gas masks is really slow. Words like â€Å"clumsy† â€Å"Stumbling† underline that their movements are awkward and tired. In contrast the actions of the soldiers in the charge of the light brigade are fast and effective â€Å"boldly they rode and well† From this point onwards Dulce focuses on one induidiual man the one who fails to get his mask on and dies because his lungs are filling up with gas and he cannot breath, very different to the light brigade which focuses throughout on six hundred men. Dulce forces the reader to become emotionally involved we care about the terrible death of this one man but in light brigade because there are six hundred of them we seem to care less that most of them die. In verse 3 Wilfred Owen begins to talk directly to you. Earlier he has used â€Å"I† â€Å"I saw him drowning† which means that he personally was at the battle and witnessed what happened. Again this technique makes us feel sorry for the man who died. Differently to Alfred was never a soldier he read about the light brigade battle in the news paper the uses the pronoun â€Å"They† throughout his poem so again we don’t feel close to these soldiers. The imagery in verse 3 of dulce is associated with parts of the body and ideas about likes that the reader finds disgusting e. g. the block came gargling from the frat and â€Å"obscene as cancer† These quotes underline how terrible death of this man was and if only people understood this they would stop pretending that it is great to die for your country Tennyson dreams that it is glorious , noble and brave die for your country. How to cite Any Two Love or War Poems Studied and Compare and Contrast, Essay examples

Task Environment free essay sample

There is an opportunity for a separate menu that should be developed; the plates should be identified on the main menu. It is very difficult for those with celiac disease to eat out when there are not many options for gluten free restaurants; this gives an opportunity to The Cheesecake Factory to increase their consumer market. 2. Shift away from fine dining (T) The shift in the market away from fine dining experienced in 2012 will continue in the upcoming years as consumers remain cost conscious. There is still no clear indication as to where the economy in general is heading. Until a change comes consumers will be focused on â€Å"Perceived Value†. This shift has helped the Quick Serve Market which has led to an opportunity for them to introduce a higher end product to their menus. Taco Bell and McDonalds, for instance, have reaped the benefit of this market shift; consumers see a greater value for their money. We will write a custom essay sample on Task Environment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Cheesecake Factory can continue with a more creative, reasonable priced or multiple portion sizes menu and more attention to the hospitality of their aspects. The company is shifting away from fine dining by placing the restaurants near malls making it more casual to eat there; this can be seen as a threat, as The Cheesecake Factory has been seen as a place to dine on special events, this is slowly deteriorating. 3. The economy will be in focus (T) The last three quarters of 2012 have been rough for a number of restaurants. The only bright spot has been Quick Serves. 2013 will provide much of the same, especially during the first six months of the year. We still see the industry segment growing, but only 1. 3% over inflation. Energy prices and food inflation will be the wild card on how the industry performs. If we see a spike in energy costs due to continued turmoil in the Middle East, fewer discretionary spending dollars will be available for eating out. The effects of the 2012 drought will continue to be seen during the first half of 2013. This will drive the cost of protein and other staples to new heights. This is a threat to The Cheesecake Factory since their biggest problem is comparable store sales- the company reported a comp increase of 2. 7% and although this figure is above many of its competitors, the 2. 7% is composed of a 1. % increase in traffic and 1% in checks; but the company had increased menu prices b 1. 9% during the final quarter of 2012 which indicates that the average check declined . 9%. This is due to the inflation- management stated a continued increase in prices to keep up with inflation. 4. Effort in taking care of the kids (O) For the last six years, we have stressed the imp ortance of taking care of the kids and improving the menu options for this important age group. The â€Å"Gen Y† group is starting to mature and have children. They will not stop eating out because of this. It will be even more important to cater to this group. American Demographics Magazine states that married couples with children spend an average of 44% more at restaurants than those without children. Happy kids mean happy parents. This is an opportunity for The Cheesecake Factory to provide a fun and unique selection of foods for the kids. The company is targeting a female audience that shops at the mall, these consumers will bring along their kids who will want something healthy yet fun for the children. 5. Commodity Prices will result in food inflation (T) The severe drought of 2012 will continue to affect almost all food costs, especially beef, well into 2013. Customers will want to see lower to flat prices due to the stagnant economy. Vendors will pass higher costs along. Restaurants will be stuck in middle. True food inflation will be over 10% higher in January 2013 than it was at the beginning of 2012. Price increases are inevitable. Communication with The Cheesecake Factory’s guests will be key. This will require a hard look at their menu and design it to draw the customers to higher gross profit items. Menus will need to be updated and revised more frequently than in years past to take advantage of guest expectations. 6. The Use of Social Marketing will continue to grow eyond Facebook and Twitter (O) Social media is quickly becoming the communication of choice for many of the guests. In 2012, forty-nine percent (49%) of guests under the age of 44 have used Twitter or something similar. The number of unique visitors to Twitter has increased 1,382% year after year. During the same period, Facebook usage increased 228%. These will only continue to grow and expand to alternative social sites. There is an opportunity to reduce the amount of resources the company is spending on conventional print and TV advertising, and get closer to guests by using these highly effective social marketing tools. Although The Cheesecake Factory has a Facebook and Twitter, they are yet to create an app- this app can be used for consumers to check in while they are shopping at the mall (where the company is placing its restaurants); not only will this capture all types of demographic and marketing information but will improve customer satisfaction. The consumer will be able to check in prior to going into a Cheesecake Factory location and reserve a seat and even order their food so there is no waiting in long lines; becoming more effective. 7. An Evolving Palate (O) According to the research firm Techmomic, consumers are increasingly driven to try new flavors. This will expand into the fast casual segment with an emphasis on Asian flavors. The Cheesecake Factory needs to take advantage of this trend- keeping items on the menu that are specialties while enhancing the brand. There is an opportunity to offer unique tastes through seasonal menus or daily/weekly specials. A great place to start will be desserts which The Cheesecake Factory is very well known for. Marketing for these items should be often through social media sites. Encouraging The Cheesecake Factory’s guest to not only try the item, but follow the company and look for the new adventurous flavors. 8. Bargaining Power of Suppliers low High levels of competition among suppliers acts to reduce prices to producers, similar critical production, large number of substitute inputs, low cost inputs and switching suppliers. (O) 9. Bargaining Power of Consumers low- Large number of consumers, diverse buyer choice, and product is important for consumer they end up paying more for the product. (O) 10. Intensity of Existing Rivalry high- Large industry size (T) 11. Threat of Substitutes high- High level of substitutes, low level of food innovation, substitute is inferior in quality. (T) 12. Threat of New Competitors low- Economies of scale is low, new entrants have higher cost of production. (O) V. Analysis of Strategic Factors 1. Strengths a. Strong name and popularity b. Extensive menu and bakery product offering Its menu offers around 200 items, including appetizers, pizza, pasta, seafood, steaks, salads, sandwiches, and more. The chain is best known for its 40 varieties of cheesecake and other desserts, which account for an impressive 15% of sales. Management has proved quite adept at anticipating consumers dining and taste preferences. The company updates its menu every six months, replacing 5-15 items. c. Strong Management 2. Weaknesses a. Increasing prices b. Unhealthy choices in their menu 3. Opportunities a. Ability to expand internationally b. Trend to social media marketing c. Location near or in malls Management reckons that it has not fully penetrated its existing markets. Developers also appear very eager to involve the restaurant in their projects, with some offering anchor positions in shopping malls and contributions to help fund construction. In our opinion, Cheesecake is in an excellent position to capitalize on these growth opportunities. d. Ability to broaden selection of menu- not only cakes 4. Threats a. Food inflation- raising menu prices b. Natural disasters- Storms took a hit on the company’s first quarter- decrease in traffic. c. Intense industry competition The restaurant business is fiercely competitive, and the success of upscale casual dining chains like Cheesecake Factory, P. F. Changs PFCB, and McCormick amp; Schmicks MSSR will not go unnoticed by other restaurateurs I was not sure if we needed to analyze the SWOT or just states S W O amp; T according to the info found throughout the paper. Let me know I will continue the analysis if I have to do it and have it done by Monday morning or tonight if I can get home early from work. B. Recommended Strategy 1. We recommend our client that they precede with the growth of the company through international expansion. (The volumes in the company’s Middle East stores exceed the United States. )